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Christina Lemieux
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Global Planning DirectorLeo Burnett London
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Account Executive, Havas (San Francisco)

I cut my teeth in advertising during the peak of the dot com boom in San Francisco. I started as an Account Exec, managing campaigns for several national brands.

Account Supervisor, Havas (New York)

I followed the Managing Director of Havas San Francisco to NYC to help him produce global communications for Intel. This was my first international piece of business and I loved leading the development of campaigns for Intel's emerging markets, including China, Russia, Brazil, India and Mexico.

Global Account Director, Havas (London)

In 2005 I was offered the role of a lifetime - to move to London to help lead the communications for one of Havas' FTSE 100 clients, Reckitt Benckiser. I also helped lead the global communications for Jaguar Cars.

Digital Consultant (Wunderman, TMW, East Agency)

Between 2007 and 2008 I shifted my career slightly to focus on digital communications strategy. New social media channels were creating a multitude of opportunities and challenges for brands and I provided strategic consultancy on how brands should create and manage a presence on digital and social channels, including maintaining brand consistency across touchpoints, tone of voice, crisis management and more.

Global Digital Strategy Director, TBWA London

I joined TBWA via their pure play digital agency, to help lead British Airways global digital strategy - developing new digital frameworks for customer service, customer research and insight and advertising communications. I also developed digital strategies for GSK and Airbnb.

Global Planning Director
Leo Burnett London

I currently lead the global strategy for multiple P and G brands. My role includes customer research and insights, brand positioning and management and communications strategies.

I'm a strategic thinker with 18+ years of experience working with brands including British Airways, Airbnb, Intel, Jaguar and P&G. I love and excel at customer research and insight, brand management, advertising communications and digital strategy for global FTSE 100 and Fortune 500 brands. But what I'm most well-known for is my expertise on the Maine lobster fishing industry.  I was born into a multi-generational lobstering family and spent my youth helping my father fish for lobsters on his boat, the Christina Marie. This hands-on experience, coupled with extensive research led to a book deal and the publishing of my first book, "How to Catch a Lobster in Down East Maine."  I've also been published in the Huffington Post, Campaign Magazine and self publish on my personal blog,  I am a mother of three children and have worked a four day a week for 7+ years. In 2017 I was recognised as one of the UK's 50 Power Part Timers. 

Advertising/Public Relations
My Education
Colby College
Maine, USA
Magdalen College, Oxford University
Oxford, England
More about me

You need confidence, curiosity, creativity and an analytical mind. You also need to be an effective communicator and have emotional intelligence.

I was born creative and with a curiosity for human motivations / behaviours. This was honed at university and then built on throughout my career. I also developed a strong work ethic early on by working as a 'sternman' on my father's lobster boat.

I wanted to work in an industry which tapped into my creativity and gave me access to culture.

I would have networked earlier and more often - joining networks and taking on board positions of organisations I was passionate about.

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