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Working within London’s digital sector, I specialised in recruiting digital creatives at all levels for London's top digital, integrated and design agencies.
Given the opportunity to start in a digital creative agency, I provided support to the Account Director working on accounts; Dell, Zebra, and AT&T. Assisted and ensured their projects were delivered on time and within budget. As a proactive team player I actively contributed to the accounts and their growth. Gathering information on the client and its competitors to ensure we had a clear understanding of the client's business. Other tasks involved producing quotes, raising purchase orders, managing the translation process and writing studio/creative briefs.
With strong organisational skills and the ability to think on my feet under pressure, I was asked to manage Volumes creative workflow. Implementing process, I was responsible for all the workflow to consistently complete on time and on budget. I lead internal workflow meetings, managed realistic expectations and provided weekly status reports to the managers.
In the absence of a Creative Director, I was promoted to Head of Creative Services. I thrived on balancing business commercials with the functions of the creative environment. I was responsible for managing a creative team of 16 while continually reviewing freelance headcount, recruitment fees, process and the overall operations, which delivered on-going savings for Volume. Passionate about ensuring communication, meeting deadlines and establishing a positive, creative environment for all those involved in the process. Being a member of the senior management team, I was responsible for improving overall efficiency, whilst ensuring targets were consistently met.
As Volume's Chief People Officer, I am empowered to continually improve our employee life-cycle to ensure we attract, engage and retain world-class talent, in the UK and Global Offices. Having built our People and Culture team, I take responsibility for IT, People/Culture and Facilities. I have an excellent understanding of how a digital, dynamic and growing agency operates, its business requirements, commercial objectives and how a people strategy can be instrumental in meeting these. Operating in an inspiring, high growth and energetic environment, I work closely with the global senior stakeholders to drive Volume’s people program.
Managing the People, Culture and Community team as well as overseeing the Client Services department
Volume is transforming brand engagement through creating the next level of customer interaction. As customer-experience creators, with Experiential AI at our heart, Gemma’s focus has been building a positive employer brand to attract and retain excellence. She has led initiatives to encourage innovation and foster engagement and as a result, Volume has been placed 53rd on The Sunday Times 100 Best Small Company to Work For and been awarded Best Tech Employer in the Thames Valley.
Management
Communication
Strategy
