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Gemma Shaylor
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Startup Audience ManagerMicrosoft
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Account Executive, Turn Key Marketing Agency

Managing customer accounts and delivering best practice marketing

Commercial Campaign Manager, Hewlett Packard

My role as Commercial Marketing Communication Manager for HP was to plan, manage, deliver and report revenue generating marketing campaigns in the Commercial segment through direct and indirect go-to-market channels.

SMB customer marketing manager, Microsoft

I was responsible for building the UK customer communications strategy and marketing plan for Small and Midsize Businesses (SMB). I lead best practice modern marketing (digital, content, automation, social, affiliate, advocacy) in a fast-paced market which is consistently reflected in customer satisfaction scores and revenue growth (16,133 net new customers acquired with a financial impact of $7.7m over 12 months from $500k budget).

Partner marketing manager, Microsoft

I was responsible for building the UK Partner strategy and marketing plan for Office 365 and Lync (now Skype for Business), two of Microsoft’s priority workloads in the UK.

Startup Audience Manager

Working with some of the coolest technology start-ups in the UK to help them get the best out of Microsoft Technology to launch and grow their business.


"My aspiration is to coach and lead others in the marketing industry to deliver breakthrough innovations and best practice modern marketing. My experience of doing this in the technology industry has been so exciting, working in a fast paced market which is constantly evolving and innovating. Digital transformation is upon us all, and those who embrace it will accelerate their businesses, and those who don't will be left behind. I want to help make sure no one gets left behind. Being at the forefront of change is what i love, and seeing how this impacts the lives of individuals, businesses and industries is truly rewarding. Customer is at the heart of everything i do and over the years i have built strong foundations for organisations to deliver the best customer experience which ultimately drives business revenue and customer loyalty.

My Education
Business Studies BA Hons
Leeds Beckett University
Leeds, United Kingdom
Chartered Institute of Marketing Postgraduate diploma
Leeds Beckett University
Leeds, United Kingdom
Business Studies, Human biology 
Westholme School
More about me
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