My Profile

Change your cover photo
Jessica Shaffner
Change your cover photo
Head of Technology Communications and Open InnovationTesco Technology
This user account status is Approved

This user has not added any information to their profile yet.

Unsure what to ask? Why not ask one of the questions on our inspiration list?
Sales Assistant, Dorothy Perkins

This was my first ever role, as a member of weekend staff working on the shop floor at Dorothy Perkins. I was offered the job as a result of doing work experience when I was 16, and worked there as much as I could through A levels and university.

Corporate Communications Assistant, Siemens

This was the job I did on my placement year during my degree. As I studied business and German, I had the opportunity to work in Germany for the year. I was lucky enough to find a role which developed both my language and business knowledge, and ultimately led to me working in marketing and communications for the rest of my career to date.

Marketing Executive, GDS International

As the only Marketing team member in the Cardiff office, I reported into a manager based in Bristol, so worked fairly autonomously in this role. I was responsible for the marketing of three different publication brands which ranged from established multi-regional publications to start up, UK only magazines.

I researched, negotiated and completed contra deals with relevant partners, which included targeted email campaigns, editorial coverage and presence at trade shows; working with a variety of third parties to supply the required materials.

Senior Marketing Executive, Reed Exhibitions

Working firstly on World Travel Market and the British Travel Trade Show, and later on the Meetings and Incentives Portfolio of exhibitions, marketing activities covered the UK, European, Asia Pacific, Middle Eastern and North American markets.
My main responsibilities including copywriting, liaising with and managing third party suppliers, negotiating contra agreements and working within pre-determined budgetary restraints. I also represented the company at the exhibitions, and managed on-site marketing activities, including taking responsibility for international team members, temporary staff and contractors.

I worked successfully with external design and PR agencies to develop and promote the re-branding of Reed Travel Exhibitions’ Meetings and Incentives portfolio of events. Acting as first point of contact for the PR agency, I coordinated promotion through editorial and advertising in a variety of international publications, and through presence at other relevant events.

Marketing Manager - Exhibitions, Incisive Media

As Marketing Manager I was responsible for a team of two marketing assistants, working on a portfolio of 4 B2B exhibitions, under 3 of the company’s leading publication titles. It was my job to make sure that these were run more efficiently, so challenges included developing strategies to streamline processes, analysing all promotional channels, increasing ROI and expanding where possible, whilst adhering strictly to budgets and deadlines, and fitting the exhibitions seamlessly into brand portfolios.

I worked to re-develope websites, sales packs and sponsorship offerings to make the events more accessible and interactive for our audiences, adding value for exhibitors and increasing revenue streams where possible. I also researched into the various audiences, developed PR campaigns across both internal publications and national media, and utilised social media channels which were previously unused.

Working holiday in Australia

These positions allowed me to continue to develop my career whilst enjoying the experience of travelling around Australia.

Publicity department - Queensland Performing Arts Centre

Working within the Publicity department of Queensland’s premier performing arts centre included responsibilities ranging from day-to-day administration tasks to the promotion of exclusive performances, and required the ability to manage not only my time and personal projects, but also that of the team as a whole.

Events department - Chamber of Commerce and Industry Queensland

A short placement assisting with the organisation of a large regional informational event for businesses in Queensland.

Marketing and Communications department - Queensland Treasury Corporation

QTC plays a pivotal role in the growth of Queensland, providing financial advice and risk management services, sourcing and managing debt funding for infrastructure and investing cash surpluses for Queensland’s public sector organisations. In this position I assisted with a range of communications to stakeholders such as the Annual Report, and worked closely with the Event Management team to coordinate a promotion tour to China for dignitaries including QTC’s Chief Executive, and the Treasurer of Queensland and Minister for Trade of Queensland.

PR and Marketing Officer, Bridgend College

Holding sole responsibility for PR activity and playing an active part in the Marketing team meant that this is a varied role, with no typical day-to-day routine. This job centred around working closely with the Principal and Senior Management team to ensure a consistent and timely internal communications structure, as well as managing the external communications strategy.

Marketing Communications & Events Manager, Microsoft

Managing a team, and working closely with both the researchers and business staff in the Microsoft Research Cambridge lab, supporting their projects, programmes and initiatives. Regular strong interaction with the business and communications teams in other Microsoft Research and Microsoft locations.

I managed inter-company communications, including the production and maintenance of our internal Marcomms assets (such as Sharepoint, quarterly newsletters, press mailers, messaging and presentation toolkit). Maintaining the externally facing website, as well as presence on other company sites. Contributing to social media strategy and activity, including Twitter, Facebook and Yammer. I also planned, measured and analysed of data to benchmark the success of communications, whilst working closely with the Senior Leadership team to design and implement the Marketing Communications strategy.

In addition to this, I was responsible for managing the planning and tactical execution of several large-scale key events, as well as the organisation of corporate participation in external industry events in conjunction with other teams within Microsoft.

Head of Technology Communications and Open Innovation
Tesco Technology

Internally, I work to raise awareness of the work done by our Technology team, in order to both foster collaboration and spark inspiration, with the aim of ensuring that Tesco's work is always ahead of the curve. This can involve organising internal education sessions, demonstrations and hackathons; bringing our teams together to enable them to create the best products possible.

Externally, I work closely with the core Tesco Comms team to communicate the Technology story as part of the wider brand piece. I oversee the Tesco Labs blog ( and social media presence, and I also organise externally facing events such as the Tesco Labs T-Jam (a start up attraction event), and our participation in third party events - whether that be as speakers, exhibitors, a team of hackers, or collaborators.

More recently I've been involved in wider initiatives - outreach programmes with local schools which involve teaching children the importance of STEM subjects (read more at and the launch of the Tesco Women in Technology network (

My current role! The sky truly is the limit - there's a huge amount of innovation going on here which is very exciting to see and to be able to to talk about. There's also a lot of scope to work with mentees, graduates and schools - spreading the word about the importance of STEM subjects, and the wide range of opportunities that working in these areas can bring.

As a Marketing Communications professional specialising in technology, it's my job to take the fantastic work done by our researchers, engineers, developers, designers and product managers and put it into context for both internal and external audiences - helping them to understand why we do what we do, and the incredible real-life impact that this can have. I collaborate with a wide range of media and external agencies, but also with departments across the business (nationally and internationally) to bring campaigns to life. 

In addition to this, I run the Tesco Women in Technology network, and am a mentor to 2 fantastic colleagues. 

My passions include supporting diversity and inclusion in business, increasing awareness of the importance of STEM subjects in schools, any new tech developments that will genuinely solve a problem, exploration, innovation and showing the world that you don't need to be a coder to work in technology. 

English, German
My Education
BSc (Hons) Business and German
Aston University
Birmingham, UK
Professional Diploma in Marketing
Chartered Institute of Marketing
London, UK
English Literature, Geography, German
Porthcawl Comprehensive School

Although I loved learning, I hated exams! I always learned much better when things were interactive, and really disliked having to learn facts parrot-fashion.

More about me

My job involves finding out what the current projects are, and telling that story to the right people through the right channels. So important skills are: listening, writing, communication, inquisitiveness, confidence, attention to detail and time management.

These really developed through practice. I always enjoyed writing, but the attention to detail and confidence are definitely things I had to try harder with!

When I was in school I wanted to be a fashion buyer. However, my time with Siemens really got me interested in marketing communications and technology, which set me off on a different path!

I would definitely put more work into my degree - I enjoyed the social side of university a little bit too much and let my studying slide. After my placement year I was very impatient to get back into the world of work and didn't give my final exams the attention they deserved.

Click here to ask me a question!