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Samantha Bridge
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Head of Marketing for Data and AnalyticsPwC
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Channel Marketing Executive, Global Software Publishing (GSP) Ltd

A channel marketing executive promotes the company's products (in this case software products) to trade customers (major retailers such as supermarket chains, electronics stores and software suppliers, and smaller independent retailers. I also promoted our software titles directly to end users via direct marketing and online.

Senior Marketing Executive, Global Software Publishing (GSP) Ltd

While I had been working at GSP the company had grown and I had developed, so I was promoted and able to recruit marketing executives and assistants to work with me on promoting our software titles to trade customers and end users.

Communications Manager, University of Cambridge International Examinations (CIE)

Working in the marketing department, I led a communications team responsible for advertising, PR and direct marketing in the 150 different countries where CIE operates.

Marketing and Communications Manager, Eversheds LLP

Marketing and communications planning and delivery, covering PR, thought leadership, advertising, social media, events and internal communications.

Senior Marketing Manager, Eversheds LLP

Led marketing and business development activity, managed the marketing budget and the marketing team. I worked with the HR practice group and was part of their board so involved in the strategic running of the group. My remit was marketing, but being part of the board meant I was involved in finance, HR, recruitment of new partners and other strategic issues. On a day to day basis I led a team of marketing and business development professional to deliver our strategic marketing plan.

Head of Marketing for Data and Analytics

I joined PwC to work on its new business are of Data and Analytics. I created a marketing plan and have been involved in implementing it. This has covered a range of basic marketing activities such as creating web pages and collateral, blogs and social media campaigns to developing thought leadership campaigns and a major sponsorship programme with the Science Museum. I work closely with the Data and Analytics experts, and other marketing professionals in other territories and other teams.

English, German, French
My Education
Combined Honours: Business Administration, Law and German (Degree with Honours (BA Hons))
University of Northampton
Northampton, United Kingdom
Chartered Institute of Marketing Postrgraduate Diploma
Cambridge Marketing College
Cambridge, United Kingdom
Biology, Business Studies, Chemistry, English Language, English Literature, French, German, History, Mathematics, Physics
St Ivo School
More about me

When I was at school (and university) I had no idea what I wanted to do. Towards the end of my degree course, I realised it was marketing.

Considered the balance of subjects more carefully for A Level.

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